How To Find Amazon Seller Id

Are you an Amazon seller looking to find your Seller ID? Look no further! In this blog post, we will guide you through the process of finding your Amazon Seller ID step by step.

Your Seller ID is a unique identifier that distinguishes you from other sellers on the Amazon marketplace. It plays a crucial role in establishing your brand presence, tracking marketing efforts, and building trust with customers.

We will explore different methods to find your Seller ID, including using the Amazon Seller Central dashboard, checking your email, and contacting Amazon Seller Support.

Additionally, we will provide valuable tips on how to use your Seller ID effectively to optimize your product listings, marketing materials, and customer engagement.

By the end of this blog post, you will have all the information you need to locate your Amazon Seller ID and leverage it to enhance your success as an Amazon seller.

Why is the Amazon Seller ID important?

Your Amazon Seller ID is crucial for various reasons. Firstly, it helps Amazon identify you as a seller and associate your account with the products you sell. This is important for maintaining a professional image and building trust with customers.

Secondly, your Seller ID is used to generate the URLs for your product listings. These URLs are essential for promoting your products and driving traffic to your listings. By including your Seller ID in the URLs, you can track the effectiveness of your marketing efforts and optimize your strategies accordingly.

Methods to find your Amazon Seller ID

Now that you understand the importance of your Amazon Seller ID, let’s explore three methods to find it.

Method 1: Using the Amazon Seller Central Dashboard

  • Log in to your Amazon Seller Central account.
  • Click on “Settings” in the top-right corner of the dashboard.
  • From the drop-down menu, select “Account Info.”
  • On the Account Info page, you will find your Seller ID listed under the “Merchant Token” section.

Method 2: Finding Your Seller ID on Your Product Listings

Your Seller ID isn’t just a random assortment of characters; it’s an integral part of your product listings. Here’s how you can spot it:

  • Visit Your Product Listing: Open any product listing you’ve created on Amazon.
  • Inspect the URL: In the URL of the product listing page, locate the section with your Seller ID.

For instance, if the URL reads something like:, the Seller ID is clearly visible.

Method 3: Using Orders and Payments to Discover Your Seller ID

Your order history can lead you to your Seller ID as well:

  • Navigate to Orders: Visit the “Orders” section in Seller Central.
  • Order Reports: Generate an order report and download it.
  • Locate Your Seller ID: Open the report, and you should find your Seller ID in the relevant sections.

Method 4: Checking your email

  • Search your email inbox for messages from Amazon Seller Support.
  • Look for an email with the subject line “Your Amazon Seller ID” or similar.
  • Open the email and locate your Seller ID within the content.

Method 5: Contacting Amazon Seller Support

  • Visit the Amazon Seller Central website and log in to your account.
  • Scroll down to the bottom of any page and click on “Help.”
  • On the Help page, click on “Contact Us” located in the top-right corner.
  • Select your issue from the options provided and choose the appropriate contact method (phone, email, or chat).
  • Reach out to Amazon Seller Support and request your Seller ID. They will guide you through the process and provide the necessary information.

Best Practices using your Amazon Seller ID effectively

Now that you have found your Amazon Seller ID, here are some tips to help you make the most of it:

Include your Seller ID in product listings

When creating or editing your product listings, make sure to include your Seller ID in the URL. This will help you track the performance of your listings and identify which marketing efforts are driving the most sales.

Use your Seller ID in marketing materials

Whether you’re running ads, sending out promotional emails, or sharing your products on social media, always include your Seller ID in the links. This will not only help you track the effectiveness of your marketing campaigns but also establish your brand presence on Amazon.

Monitor your Seller ID for feedback and reviews

Regularly check your Seller ID for customer feedback and reviews. Engage with your customers, address their concerns, and use their feedback to improve your products and services. Positive reviews and high ratings can significantly impact your sales and reputation on Amazon.


Can I change my Amazon Seller ID?

No, your Amazon Seller ID is a permanent identifier tied to your account and cannot be changed.

Is my Amazon Seller ID the same as my Amazon account email address?

No, your Seller ID is a separate identifier assigned to your seller account. It is not the same as your email address.

Can I have multiple Seller IDs for different Amazon marketplaces?

Yes, if you sell on multiple Amazon marketplaces, you will have a separate Seller ID for each marketplace.

Can I share my Amazon Seller ID with others?

It is generally not recommended to share your Seller ID with others, as it is tied to your account and should be kept confidential.

Can I use my Seller ID to track sales from external sources?

Yes, by including your Seller ID in external URLs, you can track sales and traffic from sources outside of Amazon.


Your Amazon Seller ID is a unique identifier that plays a crucial role in your success as an Amazon seller. By following the methods outlined in this article, you can easily find your Seller ID and leverage it to enhance your brand presence, track marketing efforts, and engage with customers effectively.

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