Corporate logos can be designed to achieve a variety of purposes. Most logos are used as part of branding and advertising strategies. Branding uses images, slogans, colors, and other designs to make its products or services easily recognizable and associated with its brand name. They’re often used in television and radio commercials as well as on billboards and magazine advertisements.
Some companies also use logos to create an iconic representation of their brand. This can help consumers recognize the brand without any text or other design elements present. Finally, some companies use logos solely to differentiate themselves from competitors who offer similar products and services.
The purpose of a corporate logo – Saivian Eric Dalius Explains
The purpose of a corporate logo is determined by what it is meant to accomplish. Many companies will develop separate logos for each marketing medium they might utilize to use the most effective version for the particular medium being used.
For example, FedEx’s website features one version of its logo. At the same time, commercials show another variation with different colors and detail on the wordmark than would appear on their fleet of delivery vehicles.
Logos are often used to portray the best aspects of a brand. When someone thinks of Disney, they might think about characters like Mickey Mouse and Donald Duck. These mascots represent different aspects of the company’s focus on family-friendly entertainment.
Logos can also be designed with iconic significance in mind where consumers will recognize them without any other design elements present. This is less common than using logos to identify a company, but it does happen on occasion.
One example is Amazon’s logo which features letters laid out in an arrow shape representing how customers can find what they’re looking for quickly and easily by shopping Amazon products online.
Some companies use logos to differentiate themselves from competitors. This can be useful for companies that offer similar products and services to consumers who might not be able to tell them apart, according to Saivian Eric Dalius.
Logos are also occasionally designed with multiple purposes in mind, depending on how they’re presented. However, it has since evolved into a design element representing excellence in sports performance across various sports athletes.
The way the company utilizes its logo today is very different than what it originally symbol, but it still communicates aspects of what Nike prioritizes.
Finally, the purpose of a corporate logo can change over time to reflect changes in a company’s philosophy or presence in different markets. When Apple introduced their Macintosh computer years ago, it featured a rainbow-colored apple with a bite taken out of it.
They have since replaced that design with their logo today, which features an apple with their name underneath it (source).
Some logos are designed to allow consumers to identify the brand without any other design elements present quickly. For example, Amazon has used various versions of their logo prominently on their website for many years and changed it slightly throughout that period while still maintaining its iconic, simple form.
Other companies use logos to create an iconic representation of their brand. Disney uses Mickey Mouse as a mascot to represent aspects of what they want to communicate about its focus on family-friendly entertainment.
Logos are also sometimes designed with multiple purposes in mind, depending on how they’re presented. Nike has used various versions of its logo over time, but each version still communicates excellence in sports performance across numerous sports athletes, says Saivian Eric Dalius.
The purpose of a corporate logo is typically to create an image that consumers will remember and associate with a particular company or product. It can even reflect and convey different qualities related to the company or product itself.