Why Does SEO Matter for Digital Marketing?

If you’re not that familiar with SEO services, the purpose it serves might not be immediately obvious. Most people are aware of internet marketing and the rise of ads, but SEO can seem like something that doesn’t make much of a difference: it’s behind-the-scenes work that no customers are going to see, so surely it’s not that important?

Actually, it’s extremely important, and here’s why it matters more than you might think. Whether you’re doing it yourself, hiring a local company, or getting the best of what SEO Perth has to offer, you’ll want to understand why it’s such a big part of digital marketing.

Visibility

How often have you made an internet search and found exactly what you’re looking for? Most of the time, you probably did, unless it was something really niche or a subject that doesn’t actually exist. SEO is usually the reason those results came up in the way they did: if you searched for “armchairs” and got a famous company that sells armchairs, they’re within the top three or four results is due to fantastic SEO work.

There are over a billion websites active at any given time, and SEO is used to define what each site contains. Optimization is key here: a website needs to maximize their exposure to potential customers, and the best way to do that is to stay visible when they’re searching for things that you can offer or sell to them. If your site isn’t appearing for the people who are searching for products or services that you provide, then something is wrong, and you need to get some SEO services sorted out.

SEO can often be more valuable than regular advertising, too. Tech-savvy users know how to spot an advertisement and often skip ads being served to them by platforms such as Google. Good optimization means that you can still catch customers that do this: since your site will be more relevant, it’s much more likely to appear higher.

Defining a Purpose

Try searching for “Google” on your search engine of choice. When the Google.co.uk result comes up, you can see not only a description of what the site offers but a promise of “many special features.” Through simple SEO, the site has a description and a call-to-action that tells you exactly what the site offers and urges you to use the services they have. This may not be the best example, but it presents one of the best uses of SEO: as a digital marketing tool.

SEO is all focused on optimizing organic search results – not paid ones, like most advertising systems. This means that it mostly comes into play when users are looking at organic, natural results that aren’t forced on them by an advertiser. You can control your ads’ contents, but SEO is what allows you to control the contents of your organic results. The internet is a prominent place, so you want users to click on your site instead of competitor sites, and standing out from the very beginning is the best way to do this.

Control

One of the other benefits of SEO services is that you can remove unimportant information. A site with no SEO doesn’t have any kind of priority set on any pages. If you searched up the site name, you would get the main page, but there’s also a chance that the other results for the same site would be irrelevant pages: sitemaps, T&C pages, or an account settings page that won’t even be accessible for new users.

Excellent SEO services, like advertising services, involve culling anything that isn’t supposed to be there. Through SEO, you can mark certain pages not to appear by telling search engines (such as Google) to ignore them. You can also remove any information that’s making your pages appear for the wrong search results, or get an idea of why your site might not be turning up when you search for particular things.

Keywords, the things that search engines use to understand what you might be looking for, are as crucial as ever. The right changes to site titles, metadata, and contents can lead to massive changes with the way your website appears during organic searches. SEO services focus not just on expansion, but also on refining what’s already there.

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