There are many definitions of a backlink and what it is, but basically, it is a link on one website that heads to another website. Backlinks play an essential role in SEO and marketing strategy, so we’ve asked people from Alpha Efficiency, to bring us closer to it.
Another aspect to look at is to imagine backlinks as a dialogue between two different websites. When site A links to site B, then site B has a backlink from site A. Search engines recognize these as reliable sources, so sites that use backlinks are somewhat ranked higher than those that don’t.
There are two sorts of backlinks: no-follow and do-follow. But since a nofollow backlink has no SEO value, we’ll be focusing on the other kind. Marketing strategies are continually improving, so we’ll try to get you ready for backlink building!
Benefits of a backlink – There are many, but most importantly, it increases your site’s rankings, according to research. Secondly, if you get backlinks from popular sites, then your site becomes more discoverable. And lastly, these links lead people to useful resources. When someone gets to your website from another, rather than from a search engine directly, you get referral traffic.
Before you start building – Of course, not all backlinks are quality ones. If you want to get the best out of them, pay attention to these details:
- It should be relevant since people are much more likely to click on links that are close to their interests. For example, if a person is following a beauty blog, they’d instead click on a link that leads them to a make-up artist rather than the one leading them to a vet. So your backlinks should come from websites that are close to your field on the market, and even search engines will pay attention to this.
- It should be authorized, as we’ve mentioned before. The authorization usually comes from stronger, higher-ranked websites. Therefore, those sites somewhat transfer more authority than less popular ones. This is not always the case, though. Another thing to mention here is that sites with more outbound links (links that move your visitors from your site to another) transfer less authority than those with a lower number of outbound links. Another aspect to look at this is to compare the number of backlinks to the number of likes you get on your social media. By getting more of them, you become “more popular.”
- Traffic is also important since high-traffic websites tend to send more referral traffic than low-traffic ones.
- How and where a link is placed plays a role in the backlink’s final quality. Links that stand out by their position, font size, and color are likely to pass more authority than those placed in the footer or in the sidebar, where there are probably many other links. Links can also be positioned as anchor text (or clickable words).
- Whether they’ve linked to you before is another thing to notice, and you might assume that the tenth link from the same website is not as powerful as the first one. That leads us to conclude that it’s better to get one link from ten various sites than ten links from a particular site.
We’ve got you covered up for backlink building, and now it’s time to get to work now and count your backlinks later!