Social media has become a part of our lives today. There are hardly any smartphone users who do not have an account either on Facebook, Instagram, LinkedIn, or Twitter. Looking at the findings of Statista, you would come to know that the average daily usage of social media went up to 144 minutes per day among internet users all across the world in 2019. Companies predicted this growing trend years ago and this is how Social Media Marketing (SMM) came into the picture.
Social media platforms are used by millions of people every day and advertising through such mediums definitely makes sense. One of the major driving factors for the growth of social media marketing is the eCommerce industry. With eCommerce players like Amazon and Flipkart offering online purchases of a range of products, people started searching online for whatever they wanted. And what’s best than viewing your favorite products advertised while spending your time on social media.
If you are willing to know more about social media marketing and what skills are required for doing it, then this article is for you. You’ll further be motivated to take social media training to gain those skills.
What is Social Media Marketing?
As the name itself suggests, social media marketing is all about promoting your products and services on social media platforms and increasing your reach to potential customers. Social media marketing is an important aspect of digital marketing and has become such a common practice that many organizations have social media teams to increase their brand awareness.
The best thing about this kind of marketing is that companies are able to target the right audience that is likely to buy their products rather than to a broad range of people who may not be interested in what you have to sell. This is done by running highly targeted social media ads, for example, local advertising for people belonging to a particular location.
Apart from running advertisements, social media marketing involves posting valuable content that can consistently engage the audience. Interacting with customers is also a good practice followed by brands to get feedback regarding their campaigns and products. Listening to customer queries and responding to issues is what helps in retaining the customers and increasing sales.
Social Media Skills that Matter
Though you may be familiar with using different social media platforms, running marketing campaigns on it is a completely different experience. You will not only have to come up with extraordinary content but also keep on monitoring the performance of your campaigns to understand what works and what doesn’t. If you are a beginner here, you need to get a solid grasp on how each of the different platforms works. For Twitter, start with the Twiend’s Guide to get a handle on the situation on the platform today.
Here are some of the important skills you should develop for social media marketing:
Writing great content
It may seem easy at first, but when you start your campaign, you’ll find how hard it is to express things about a product in just a few characters. Whenever you look at any advertisement, the text is most probably a one-liner or just a phrase. That combination of words should be so attractive that people are tempted to click on it and learn more about the product. So, writing engaging content is very important as it is what creates the first impression on the audience.
Knowing which platform works best
There are many social media platforms where people love to spend a lot of time. Before starting with social media marketing, you should know about what the platform is largely used for and what type of audience you can get on it. For example, if you have a B2B offering, you would find the right audience on LinkedIn and probably Twitter. For B2C offerings, Facebook and Instagram may work best. If your products are related to art, craft, or styling, Pinterest is where you would find the right audience.
Promote creative ideas
You and your competitors have a similar product to offer, but who gets more traffic and customers depend on how creative your marketing campaigns are. With a massive amount of content available over the internet, what makes your ad different from the others and worth clicking? It is the creative ideas that pay off. Think out of the box and focus on what customers actually want.
Having an eye for uncovering opportunities
Nobody can predict what will trend on social media. But, one should always look for opportunities that can help you gain a better engagement rate on social media. For example, if you are selling some product, look for festive seasons or special days when people are more likely to spend and purchase things. You can also contact a social media influencer who can be related to your offerings to advertise for you or recommend your product.
Growing your network
Quite obvious for social media marketing, one should be skilled in making connections on social media. You can start with the people you already know personally or professionally. Next, start following people with interests similar to what you want to advertise. You can join groups, comment on queries raised on different posts, or come up with valuable content that will increase your presence on the platform get connections organically.
Now that you about what skills can enhance your career in social media marketing, you should strive to develop them and gain hands-on experience. If you feel it isn’t easy to start on your own, why not consider taking an online course on social media marketing. There are many reliable instructors out there who can train you properly and update you regarding the various best practices and trends to be followed.