There’s no denying that web design is one of the most crucial parts of business management. Without proper web design, a company can’t hope to retain the attention of its target demographic. For example, you can have a great marketing campaign that still yields poor results due to a lack of proper web design.
Even if your marketing campaign gets people to click, it’s still your landing page that has to convince them. If your landing page can’t convince online users to take the plunge, there’s little point in the campaign.
Fortunately, there are ways you can optimize your landing page as much as possible. Here are some of the top web UI trends for 2022.
- Focusing on the mobile platform is a win-win scenario
No matter which industry you choose, there will always be people entering your website through their smartphones. If your site isn’t optimized for mobile, it’s likely to make your abandonment even higher than it already is. Even if you end up neglecting the browser version in the process, you still benefit from a focus on the mobile platform. The rule of thumb is to make the mobile version equal or superior to the browser version.
It might not seem like a big deal, but a significant portion of online users scour the web through their phones. The more you support the mobile version, the easier it becomes to get the attention of the right demographic. Going for mobile also teaches you the importance of the right template, ensuring you make the most out of your opportunities.
- Pushing for accessibility
Similar to the mobile platform, accessibility will bring you nothing but benefits. Accessibility is something that could potentially bring in a new demographic — as well as reinforce your primary audience. There are even accessibility overlay services available for those that want to get a head start. Accessibility is always going to be an evergreen trend, which means you don’t risk anything by focusing on accessibility features.
Something as simple as a font change feature can make all the difference in some situations. There are also transcription and audio description services available for those that want to deliver accessible video content.
- Looking into compliance law and developing a strong foundation
There are always going to be individuals looking to take advantage of others. In this case, there will likely be people aiming to hit new businesses with legal claims based on what they see. If the website does not adhere to compliance law, users will likely find it and serve legal papers.
Compliance might not be everyone’s favorite topic, but it’s undoubtedly one of the most crucial parts of building your website. One trend that’s growing quite a bit involves hiring services that can provide a robust framework for compliance.
There are plenty of UI trends out there, though one of the most crucial tips is to keep things simple. The minimalist mindset works particularly well with web design, as most people are not willing to put up with a slew of unnecessary features. Many would prefer to purchase what they want and leave.