Video content marketing is a huge world of opportunity for any brand. Do you want to know how we know that?
YouTube streams over 1 billion hours of video per day, every day!
Video consumption is on the rise, every year that passes it increases by 100%. This means next year, over 2 billion hours of video might be watched every day on YouTube.
You don’t want to miss your opportunity to make a splash with your video content marketing, do you? Keep reading to find out the major benefits.
What Are the Benefits of Video Content Marketing?
Video is literally, everywhere. Whether you’re scanning through your Facebook page or Googling how to DIY something, or looking for professional connections on LinkedIn.
Try to think of the last time you were online and you didn’t come across a video, so the fact remains, you cannot escape the ever-growing world of video. Here are the benefits of cashing in on the video content marketing craze.
Video Can Boost Conversion Rates
Using video on your website can increase conversion rates. Think of it this way. You can portray so much more information to your ideal target audience in a short video than you can in a long-form blog post.
Video content engages your audience, the more engaging it is, the more likely you’ll drive up those sales.
Search Engines Love Video
Using video content can actually boost your search engine rankings. All you have to do is ensure that your videos are optimized for SEO, much like you would with your website content and blog posts.
If you have a great thumbnail, quality content, and a catchy title, your video is bound to climb those rankings and in turn, drive traffic to your website and increase your brand awareness online.
Video Opens Up a World Of Content
When it comes to the type of videos that your brand can create, the world is literally your oyster!
Using video means you can create different categories of content for your audience, from things like explainer videos for your products and services to super cool GIFs for your social media pages.
You can use a gif maker from video to achieve this.
The simple act of knowing your ideal target audience means that you can create videos that are relevant and useful to them which can only do positive things for you and your brand.
Everyone Loves Video Content
Video content marketing is not just about creating advertisement-style videos though, so be mindful of the topics that your brand can creatively cover using video.
You can add things like Behind-the-scenes snippets and short video clips of your staff or team. Video gives you authority in a sea of content that can, quite frankly, sometimes seem overwhelming.
Don’t stop with video content though, we’ve got an entire marketing section packed with incredible advice for your brand, check it out.