With smartphones now at the heart of most people’s lives, it’s more important than ever to expand your outreach into the mobile world. It’s tempting to imagine that mobile adverts function in much the same way as those designed purely for desktop, but there are some differences that you should bear in mind. Nailing your mobile advertising campaign can make a huge difference to your business, so here are a few pointers to bear in mind.
Don‘t worry (as much) about SEO
SEO has long been heralded as the Holy Grail of marketing. The correct use of keywords is generally considered one of the best ways to drive organic traffic to your site and, while that remains true, it isn’t quite as important for mobile adverts. Mobile users look for content that wows them or makes a big and immediate impression. Smartphone users aren’t shackled to a desktop. They browse on the move, usually in spare moments. Taking out a sponsored ad and then cramming it with keywords doesn’t have the “wow factor” and it almost certainly won’t be enough to make a smartphone user stop scrolling. Instead, focus on delivering value, emphasizing what the user gains from clicking on the advert. Mobile adverts need to make a big and immediate impact. Catchy headlines and fun titles are much more important than keywords.
Develop an app
App development takes skill and time, but it does pay dividends. When a customer downloads an app, they immerse themselves in your business infrastructure, which blurs the boundaries between a marketing campaign and an ongoing relationship. Apps encourage repeat sales and repeat customs. There’s no need to develop the app yourself, either. Many businesses now turn to professional digital product companies like Make IT Simple to develop their app for them. Not only does this cut out much of the hassle, but bringing in professionals ensures a high-quality final product and a positive customer experience. Another big advantage of having an app for your business is that you can integrate social media. Use the app to funnel customers to your social media platforms, where you can work to form an even longer-lasting, more meaningful relationship, generating repeat customs.
Use different forms of media
Following on from the previous point, the smartphone generation is accustomed to a media-rich experience. Text adverts are no longer enough to catch their attention or generate leads. Most mobile users spend lots of time on Instagram, TikTok, and YouTube. These apps make the most of image and video content, so you should too. Use images to grab attention and videos to hold that attention and produce viral content that makes the most out of search algorithms. Smartphone users are far more likely to stop scrolling for an engaging video than they are for a block of text. Perhaps the most important tip of all when considering mobile advertising is simply to get creative. Experiment with form and content until you find something that fits your brand.