Digital marketing is one of the most powerful driving force that can take your business to new heights. It is the collection of different tactics that include search engine optimization, social media, pay per clicks, and more. However, technological advancement constantly gives birth to new tactics that are stronger and long-lasting than the previous ones.
These technological advancements are also evolving the digital marketing landscapes that help the business owners to get off the grounds quickly. No matter what your business is, digital marketing trends remain the same for every product or service offered by your company.
Different technologies like artificial intelligence and data-driven marketing are becoming the trend in 2020. These new technologies have become the latest force to lead sales and increasing the business reputation in competitive markets. It’s in the past now when companies only needed a landing website or a Facebook page to achieve the digital marketing criteria.
The technological advancement has also increased the competition among the businesses by introducing new trends and tactics. Now business marketers are required to adapt to these tools and strategies for keeping up with competitors. With that said, let’s discuss ten essential trends of digital marketing in 2020.
Shoppable Posts a.k.a Social Commerce
Social media has turned out to be completely different platforms for marketers and influencers for businesses. Now the year 2020 is becoming quite famous for the shoppable posts on various social media platforms like Instagram, Snapchat, and Facebook.
The so-called social commerce is the part of the e-commerce businesses that involves social media strategies to attract customers. Now customers do not have to visit a separate site to make the purchases for their favorite items. The latest trends bring these favorite items in their feeds and directly leading them towards sales funnel.
No doubt that 2020 will be quite significant for customer interactions and conversation. Every business wants to get closer to its demographic of customers and identify their expectations. In fact, it is a worthwhile approach to find the customer’s market and then target them for the products and services. However, businesses can now get even closer by using artificial intelligence-powered chatbots that can communicate with interested customers.
Now different institutions that teach how to become a marketing manager also educate people on these latest trends. AI has already started to perform tens of thousands of tasks. It seems like the future of digital marketing will be handled by these sophisticated tools rather than human resources.
Interactive Email Marketing
Email marketing is one of the best elements of digital marketing. However, the year 2020 now, focuses on the user interaction with the emails to draw them towards the sales funnel. Every business owners want to maximize the sales while reducing the expenses on the other side. Gone are the days for traditional marketing strategies. It means that customers are mostly attracted by neat content. Interactive emails with the best call to actions quickly draw the attention of the customers towards the content.
As discussed earlier, 2020 will be famously remembered for the adaption of AI in the digital marketing structures. The same goes for the programmatic advertisement that involves the use of artificial intelligence systems to target different customers. The AI is powerful enough to find interested customers and then target them with the required advertisement. Various researches had already predicted that more than 86% of the total web advertisements would be controlled by artificial intelligence in 2020.
Digital marketing is now revolutionized for personalization, making it even more impactful for promoting products and services. Now people will be targeted with the ads based on their interests and searches on the internet. This process eases the businesses to target the customers without spending substantial cash on the traditional advertisement strategies.
Dawn of Voice Researches
Everyone is quite aware of the latest trends of voice searches. Especially, different features like Google, Alexa, and Siri are becoming more useful for digital marketing tactics. These features are used for any service, which rings a bell for businesses to come up with results. Every business owners are now aware of the power of SEO and its value for the company. They can also use artificial intelligence tools to prioritize their results for specific voice searches.
Video content has become the primary need for every business during digital marketing. In fact, everyone expects videos rather than plain text in the search results. One reason for that is the text can no longer compete with the promotional power of videos.
Content quality is also an essential ingredient of digital marketing in 2020. If there is the only thing that matters the most in 2020 is the content quality. Content marketing is still the best digital marketing step in the online world. But now, the creators are also required to revamp the quality and tailor their content precisely for 2020.
Most of the businesses and marketers are not aware of the micro-influencers approach in digital marketing. However, the influencer market is also considered a successful strategy for promoting services and products. Digital marketers can send test subjects and samples to the famous influencers to review the latest products.
With technology becoming more and more streamlined, most people expect a better and trouble-free experience on all channels, especially mobile phones. The customer conversion rates are indeed quite lower as compared to the desktop. But the coming age is expected to pave the way for mobile trends.
With the partial or complete lockdowns imposed all over the world, these are challenging times for all kinds of businesses. However, every challenge holds some sort of opportunity for companies to revamp their marketing strategies and perform better. It is no time for the businesses to a standstill. These trends are the only options left to achieve the higher goals of the company.