As a budding business, it is vital to have a video marketing strategy in place. This is where Hubspot video by Hippo Video comes into play. Besides this, you should pick up a few tools to make your video marketing easy. One such tool is a screen recorder.
Screen recorders enable you to capture what you see on your computer screen. You can make video tutorials, carry out maintenance procedures, track your employees, etc. Screen recorders generally have features like:
- Voice recorder audio
- High Definition (HD) video recording
What features should you look for in an excellent screen recorder?
If you are picking up a screen recorder, be sure to look for the following features:
- The ability to record the entire screen, one window, or a specific area.
- An easy-to-use user interface.
- The provision to superimpose a webcam feed over the screen capture.
- A provision for simultaneous microphone and system audio recording.
- A feature for in-built video sharing, exporting tools, or ideally, both.
Why should you go for a screen recorder?
Why do you need to use a screen recorder? Here are a few reasons:
You can connect with your prospects
You can connect with your prospects and clients via video call, which is your best option since meeting them may not be a viable option now.
Moreover, many of your clients and prospects may miss your meeting, which is why you will need a screen recorder to record your session. After all, you want to make sure everybody is clear.
Easy to debug and fix errors
You will inevitably end up dealing with many technical issues like software crashes, network errors, system faults, and so on. If you do not rectify errors as you find them, you will lose a lot of time and money getting technicians to fix your errors.
Instead, get a screen recorder to save heaps of time and boost your efficiency. You can use a screen recorder to determine and record errors as they occur, thereby making it easy for technicians to find out the root cause and provide solutions accordingly.
Want to troubleshoot quickly and run your business without hassle? Get a screen recorder now.
Save videos with ease
With content pouring in from all directions, chances are you will miss a lot of live streams. If you want to watch them later, you could use your screen recorder to save these streaming sessions.
Keep track of your employees’ activities and performance
It is incredibly important to monitor your employees to ensure work gets done on time. This way, you know if you are making progress or not.
If you want to run your business without hassle, you need to introduce accountability, which means you may have to track them daily. A screen recorder can help you do this. It can help you keep them accountable and get work done on time. Be sure to use a screen recorder by Hippo Video for this.
You also need to track employees and give them credit if they are doing well. It is important to recognize and reward high-performing employees. A screen recorder can help you do this.
A Quick Glimpse of Video Marketing
With tons of brands investing in video marketing, it can be difficult to gain an edge over your competition. Video marketing is popular because video content tends to gain a lot of traction.
Videos are also more entertaining and easy to understand. If you want to stay in the running, here are a few things you should do:
Experiment with different video types and lengths
You need to try different video types and lengths depending on the platform you are using. You also need to consider your niche and target audience.
If you are on YouTube, you could do well with long videos, examples of which include documentaries and short films. On the other hand, short videos will work better for Instagram and Facebook.
Use a Call-to-Action (CTA)
Do not underestimate how useful CTAs can be. If you want to increase your engagement, you will need to issue a CTA. Here are a few examples:
- Subscribing to your mailing list
- Visiting your website
- Sharing your video
This is one of those things that tend to go unnoticed. Considering how a lot of people watch videos without sound, you need to add subtitles. You should also add captions to expand on what you say in the video. This way, the viewer gets the context and understands the overall message.
Send video emails
Here is another thing you ought to do – sending video emails. The likelihood of your prospect opening your email newsletter is not all that high because they have a lot of options at their disposal. You need to grab their attention if you want them to open the email.
The best way to do this is by adding a video to your email. Since videos are way more engaging than text, they are more likely to open the email. Be sure to keep the video under two minutes because prospects will rarely watch more than two minutes at a time. Consider adding a video to your welcome email. You could also send video testimonials to get them to open the email and see what you have to offer.
This should give you the gist of screen recorders and video emails. Be sure to look up other useful tools that may help you optimize your video marketing strategy.