Quick Guide to Starting Your Small Business Online

You will find a lot of benefits to starting your online business. The good thing is that you could quickly work from home, set your preferred hours, concentrate on a niche you genuinely care about, and prevent massive startup expenses.

Starting a business online might be much accessible. However, you must follow a process to starting a standard business to grow and maintain. If you are looking for a guide on how you can start your business online, then this guide is perfect for you!

1- Find a product or niche

A niche is considered a segment of the market. For instance, earphones are a popular niche in the audio market. You could even say that Bluetooth earphones are a sub-niche of the earphones niche. You get the concept here. The more particular your niche is, the better.

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2- Choose a supplier

Finding a dependable supplier is one of the most challenging parts of starting an eCommerce business for most hopeful online entrepreneurs. That’s true, especially if you are considering starting a dropshipping business.

You depend on suppliers to keep your items in stock, to support product quality, and to make sure orders are delivered to your shoppers timely. Your supplier is your most vital business partner.

To do this, you can just look for suppliers online. You can also only search for your products on sites such as AliExpress.com or Alibaba.com. Many suppliers based in China utilize these sites to trade their wares.

3- Obtain a Sales Tax ID

Do you know what a sales tax ID is? Sales tax is a kind of tax charged on every sale of physical items to shoppers, and it’s at nearly six to nine percent of the sales price. You need a sales tax ID if you are setting up your business in the US or Canada.

The majority of states oblige you to have a tax ID. However, some have exclusions such as Oregon, New Hampshire, Montana, Delaware, and Alaska.

4- Pick a selling platform

You have already decided on an item, and you have lined up a supplier. The next thing you need to do is to begin selling and making cash.

Selecting the proper selling platform is vital to the success of your ecommerce business. However, how can you choose the best platform for you?

In this case, you need to decide between selling on a secure platform and beginning your independent ecommerce store.

The majority of online business owners employ an online marketplace such as eBay or Amazon when starting. Why? It’s simple to create an account and begin selling, not to mention that they attract a significant amount of traffic too.

But if you’re not a fan of these platforms, you can just start your online store. It’s a long-term alternative for making cash and creating a business online, even though it needs more investment upfront.

You will find a lot of online tools such as SaleHoo Stores and Shopify, making it simple to get started.

5- Execute a customer acquisition strategy

You now have a selling platform for your ecommerce business. What’s next? You need now to attract shoppers to your online store. That’s where a Customer Acquisition Strategy is efficient.

Take note that customer acquisition is the art of encouragement. You might think of it as a form of marketing and advertising. At first, you might see it as costly, but it does not need to be. Here are some excellent options you can consider today:

  • Social media influencer marketing – Are you selling a new style of clothes? Then you could reach out to an Instagram model and request if they can share a post of her with the clothes, tagging your business. Remember that one post could lead to a lot of customers and followers.
  • Facebook Ads and Instagram – The platform is an excellent place to market your products or services. Each customer you obtain through this strategy comes at a price.
  • Email Marketing – Creating an email list is still an efficient method of getting customers. You must capture an email address or provide an offer that helps you get an email address.  You will have a way of reaching a big group of individuals after you have a list of the email addresses.

Hooray! You have reached the end. By now, we wish you a decent understanding of how to create an online business from scratch. We hope you’ll have a successful journey!

Infographic created by Fiserv, an omnichannel commerce company

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