Digital signage stands out as a very interesting modern option for commercial environments. This is because it captures the consumer’s attention while delivering custom messages and a very interactive experience. Smart digital signage is capable of displaying video, graphics, and several other types of content on practically anything from giant video walls to form factor screens.
As regular signage options used in marketing keep losing their efficiency, digital signage might be a very interesting solution you will definitely want to consider. This is because of some pretty huge benefits. W will focus on the main ones below.
Customers Gain Freedom
It is much easier to turn a shopper into a customer when they are engaged. Digital signage engages the customer and removes waiting time. You no longer need to wait for a store employee to help you during the shopping process. This is very important because poor customer experiences will always lead to lost business.
Brick and mortar stores have to keep pace with the digital shopping wave. This is done by offering self-service options that are similar. With digital signage, employee interaction is not necessary to engage the shopper. The information needed is gained faster.
Easy To Change
Digital signage gives access to a high level of flexibility. For instance, the displays located in several stores can be quickly changed from a single remote location, all at the same time. When you want to advertise something new or you want to announce some sort of sale, your new ad can be displayed everywhere whenever you want to.
It is important to understand that this is a huge branding-related advantage. The in-store experience will always be consistent in absolutely all physical locations. Also, you can quickly retool all marketing efforts and you can completely pull offers without having to go through a costly and lengthy process that involves removing many traditional displays.
Automatic Display Changes
Changes do not have to be manually triggered with digital signage. Rule-based software can be utilized so you can program displays. You cannot do this with regular signage forms. At the very least, the change is not at all convenient.
As a simple example, fast food restaurants often use menu boards for price displays. With digital signage, they could display different prices during mornings, lunch hour rushes, and happy hours. The same goes for retailers that could offer deals during one day of the month. After programming the display, the sale or desired modification can be automatically presented.
You do not just gain benefits inside the store with digital signage. The display is also capable of attracting passersby people who would not have entered without seeing it. It is true that all displays could attract attention, from mannequins to traditional signs. However, the huge advantage of digital signage is that it is capable of leveraging motion. In fact, because of this, 400% more views are attracted than static signs.
Also, with digital signage, you can take advantage of being able to capture direction changes. This opens the doors to several different things you can do to capture attention.