Protecting your company is the most important key to ensuring longevity in the digital age. It’s vital that you know how to handle and protect your reputation when a negative viral story comes to fruition about your brand. All it takes is one online scandal to send a business off the edge. This is why investing in online reputation management is such a great choice. Businesses today are realizing how beneficial it can be to have a team of reputation management experts watch out for their business.
What Is Online Reputation Management?
Online reputation management is basically when a team of professionals watches out for your company online. When negative reviews arise on sites like Yelp or TripAdvisor, the team will jump right on it, fix the issue with the customers, and do everything they can to make sure that other people don’t see the bad reviews.
How to Spot An Ethical and Professional Online Reputation Management Agency
There are quite a few things that you need to watch out for. Some companies like to mask their professionalism, but it’s all in how they do business and what they offer. And in the end, it’s about the results that they can give you.
Strong Communication Skills
A team of SEO experts who know what they are doing will be keen on making sure that you, as the client, are well aware of what is happening to your business. There should be no lack of communication. Your management team must provide strong communication to keep you in the loop. It’s not uncommon for unethical reputation teams to be very quiet and not let their clients know what is going on because they aren’t doing much.
Understanding of the Latest SEO Algorithms
Google is never going to remain the same for a long period of time. An agency who understands the constant growth of SEO and search engines is vital. Some reputation companies can’t even keep up with what’s happening to the world of Google. Check to see if an agency knows what is happening to the world of SEO because it will indicate what they can do for you in the future.
Some online reputation management companies will create a very simple and basic campaign to take care of your business. However, there are plenty of responsibilities that they need to provide proper upkeep. They should never follow a one-size-fits-all formula. A professional team will always give you a customizable solution that fits your specific needs. Just because your Yelp and TripAdvisor pages are top notch doesn’t mean that your search engine results are at 100 percent. A professional online reputation management company will research your brand specifically to give you a campaign that works.
Status Labs is the definition of what most people would call a professional team. They are incredible at communicating with their clientele. There is no doubt that they deliver results and are great at what they do, especially since they work with Fortune 500 companies across the nation.
Status Labs sets the bar as a high-level online reputation management company. They have a fundamental solution to help any brand with their reputation, but they don’t follow the same cookie-cutter practices for every client. Every business needs a specific plan, and Status Labs does not succumb in the same way others do to using the same basic principles. This is why they are able to create results that matter and protect the companies that they work with down the road.