Email marketing is one of the most effective ways to get the word out about your business, but it can also be very time-consuming to do manually. Maybe you’ve been thinking about how nice it would be if your email campaigns could run themselves? The good news is that using email marketing automation tools effectively can get you pretty damn close.
With the right planning and implementation, a good email marketing software program can help you completely eliminate those tedious, mundane tasks and cut both time and expenses. Here are some great reasons to start automating your email campaigns today.
Personalize Your Content:
Even though the term ‘automation’ can sound rather robotic and impersonal, it’s actually quite the opposite in terms of email. Email marketing automation allows you to stay in touch with your audience around the clock and make sure that you send them personal, relevant messages at the right time. The right email marketing software can divide your subscribers into different lists to ensure that you only send content that is going to be interesting and relevant to them, allowing you to easily create highly targeted campaigns with minimal hassle.
When it comes to personalized content, there are several software options to choose from. Comparisons like those offered by PieSync can help – for example, is Sendinblue better than MailChimp? Piesync’s blog offers a range of different reviews and comparisons to help you choose the best email automation software for your needs.
Save Time:
Who wouldn’t jump at a chance to save more time? And when it comes to email marketing, there’s nothing like sorting through tons of manual lists to quickly eat away into any time that you have to be productive in. Instead, use automation tools and spend the time you have allocated to email marketing developing interesting content instead.
Once you’ve built the automation, you can leave it be and spend your time on more important things instead. All you will need to do is spend a little bit of time monitoring your campaigns, analyzing reports, and making sure that you’re getting the desired results.
Grow Revenue Faster:
Combined with a powerful sales funnel, email marketing automation can be one of the most effective ways to increase revenue. Your sales team can easily pick the most interested, engaged leads to generate more sales by tracking click-through rates and other positive subscriber actions.
Upselling to your current customers and clients is much easier to do with a behavior-based automation series that sends customers suggestions on what to purchase next that correspond with their individual purchase behavior.
Better Organization:
Creating a marketing calendar is often one of the best ways to organize your campaigns, as it allows you to take a step back and look at the big picture. If you’re a planning enthusiast, automation is an ideal tool for you as it allows you to ensure that the plan is stuck to, even if you’re busy doing other things. All you need to do is prepare and schedule the content, and the campaign will do the rest.
Don’t waste any more time sending manual email marketing campaigns; switch to an automated solution today and see the benefits.