Many young and rising artists view music as their passion. Unfortunately, many individuals seem to give up as they see their albums fail in the real world. However, most people do not realize that it is not often because of the lousy composition of their songs but because of poor marketing techniques that their albums do not see the fame they deserve.
While social media has made it incredibly easy to post an album online, sadly, the struggle does not end there. The real struggle begins with getting the album an audience. Since there are so many music platforms, it becomes difficult to manage them at once. Therefore, only a few venues must be selected and focused on.
Six best ways to promote your hip-hop music album
Here are a few other promotional techniques to take the success of your hip-hop music album through the roof.
1. Get a website
It is probably the most obvious one of the tips, but many people fail to begin with this strategy. To garner success as quickly as possible, many rushes to get their music on any music platform available. However, this might not always be the best approach. Doing so leaves you with little time to focus on connecting with your existing fans, let alone reaching out to new ones.
A website serves as the best platform for you to build your name as a brand, connect with customers, post covers and videos of your live performances at open nights or wherever, sell your album, your merch, and much more.
If you are looking for a reliable album cover maker, then PosterMyWall is an excellent option for you to design them. It allows you to develop an organic and natural fan following, which will likely stick with you for the long run.
2. Try out influencer marketing
As times progress, many influencers are getting recognized as celebrities as opposed to the older days when celebrities were only classified as actors and artists. In this world dominated by social media, it is difficult to underestimate the power of influencer marketing. This form of marketing is one of the few that has the best shot at effectively marketing your album online.
Many influencers have a growing daily following. Such influencers are skilled at creating engaging content, as you invest in it, you can be assured that they are proficient at effectively promoting your album to the masses and getting it the rightful recognition it deserves.
3. Look into paid advertising
The fact that businesses advertise on Facebook and Instagram, which Facebook owns, contributes to Facebook’s $140 billion market valuation. It depicts the popularity of Facebook as an advertising platform. The catch is that you need money and, more importantly, test repeatedly.
The nice part about employing sponsored advertisements is that you don’t have to spend all day posting on social media, DMing people, or even paying influencers. You don’t even need to speak to anyone. It is excellent if you’re a quiet musician who wants to create music.
4. Build an email database
The most effective music marketing tool you’ll have is probably your email list. Your emails are sure to reach the emails of your followers, unlike social media sites where algorithms dictate who views your content. Develop your email list continually.
Sending a regular monthly newsletter is a terrific way to keep your fans interested and up to date on everything that is happening with you and your brand, whether or not you have new music in the future. Creating a supportive community that will stick around as you release new songs is essential. If you need help running an email campaign, PosterMyWall has some exciting packages to get started.
5. Collaborate with other unsigned, rising artists on live social media
Live social media stories are becoming all the rage these days. Many celebrities use it to give their followers a sneak peek of their exciting lives or connect with their subscribers. Many artists have somewhat of a fan following, and these fans may vary for other artists. Doing collaborations enables both artists to perform for a different audience and possibly expand their fan base.
Live stories have become incredibly popular in today’s age since consumers get to connect on a more personal level with their ideals which they like. This way, you can get out your music to a new audience whose likes and shares could inspire others to listen to it until, eventually, the album takes off on its own.
6. Boost your online presence through TikTok
TikTok has become one of the most widely used applications today, with many consumers lip-syncing to songs and artists as part of their online videos. Getting your album songs on TikTok can and bringing TikTok artists to feature your album in their videos can assist in promoting your hip-hop album online.
While there may be many platforms to post albums online, artists should focus on the selected media they enjoy working on most. It keeps their passion ignited and enables them to work hard on promoting their album without giving up.
Services like PosterMyWall can help you with design-related tasks and social media scheduling to help you manage your social media presence better without getting overwhelmed. With these strategies and continued hard work, online promotion becomes an easy task, and the album will gather an audience in no time.