Technology continues to advance with the progression of time. In light of these advancements, business trends witnessed a significant revolution. And since every business demands an online presence, it is simply not possible without SEO.
SEO is the optimization of content, making it easy for Google’s algorithms to read and rank. During the past several years, the use of search engine optimization has increased extensively. Almost all niche businesses incorporated its features to extract the benefits SEO offers.
It now appears that to lead the SERPs, SEO will soon be the only ladder. However, search engine optimization is not as easy as it may sound. Whether you’re a marketer, content writer, blogger, or any eCommerce business owner, the following tools are likely to prove advantageous for you.
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Table of Contents
SEMrush
Undoubtedly the most complete and comprehensive platform for SEO tools, SEMrush, is a must-have for all businesses. It provides an all-inclusive solution for marketers and content experts alike. The diverse toolset allows for SEO experts to attain insight on all topics and keywords. More importantly, the platform is also quite simple to use, making a similar experience possible for both beginners and experts. But despite the vast array of features SEMrush has to offer, we must evaluate the keyword research aspect instead.
SEMrush is capable of helping users with targeting keywords for SEO and pay-per-click (PPC). Likewise, the tool also displays keyword volume and cost-per-click (CPC) in a separate section. Additionally, the keyword research feature also provides the user with phrase matching and long-tail keywords to match your business’s requirements.
SEMrush features several other tools as well, such as Keyword Magic Tool and Domain vs. Domain dashboard. Likewise, backlink analytics is also a feature provided by the SEMrush platform. Backlinks serve as a valuable tool for chaining several websites and gaining a vote of confidence. Therefore, to increase the traffic to your website, incorporating backlinks would be your best bet. SEMrush offers a complete experience you may not encounter elsewhere. Not only are the tools all-inclusive, but they also include primary and professional features vital for operations demanding SEO.
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Answer The Public
Despite being a free option, Answer The Public is possibly the only tool you will ever need. Regardless of its type, every content requires an adequate amount of research. Nevertheless, this is even more relevant for writers working on a specific subject provided by the client. Answer The Public is a remarkable tool, providing the user with suggestions, tips, and several search terms when looking up a topic. With a neat yet sophisticated user interface, the application does a terrific job at presenting keywords.
Moreover, if the tool’s visuals are not your cup of tea, then go ahead and download the data to a CSV file. When searching for keywords, it will display several results. These may include frequently searched questions, prepositions with keywords, keyword comparison, and similar searches for starters. Although the benefits of Answer The Public may seem endless, the application has a few downsides as well. On its own, the tool lacks the data you require for finalizing your decisions.
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Google Keyword Planner
Perhaps the most trusted option for all SEO professionals is Google’s Keyword Planner (GKP). The tool comes in handy for advertising and marketing experts using Google Adwords. GKP provides users with adequate search advertising data regarding the pay-per-click aspect. Even better, this free tool by Google allows content writers and SEO experts to attain keyword search information straight from Google.
Considering the acquired data comes directly from the source, it is likely that many marketers verify their search data using other applications inside GKP. The prime purpose of using keyword research within GKP is to get your hands on the average search data. Furthermore, the tool can conduct its analysis based on broad matches, exact matches, and phrasal matches.
Having used the tool before, our experts advise setting it to ‘exact match’ before conducting any research. Doing so will allow for the app to pull information related to the keywords searched. Many people have questioned the legitimacy of GKP’s keyword search volume. However, numerous SEO experts emphasize how search volume numbers do not hold much value compared to organic marketing.
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Ubersuggest
Ubersuggest is by far the most easy-to-use research tool for users of any background. And to make things even better, the application is free to use. Although Ubersuggest was formerly a distinct platform, the SEO icon Neil Patel recently purchased it. Hence, instead of being directed to the website, you are likely to be visiting Neil’s site instead.
The simplicity of Ubersuggest allows users to get an immense amount of results with just a few keystrokes. Moreover, if you have a keyword for a specific type of content, go ahead and type the word into the tool. On hitting the enter key, the web API will bring forth a variety of relevant search terms. Additionally, sorting and organizing the data is relatively straightforward, enabling the user to categorize the data into the respective search volume and competition.
If you have an interest in cost-per-click, then Ubersuggest provides its results from Google’s database. Like GKP, the cost-per-click aspect is valuable to users aiming to advertise on Google. The data provided by Ubersuggest will undoubtedly help SEO researchers to grasp the strategy of other businesses better.
Although Ubersuggest may target beginners, it is a fantastic tool for supplementing agencies with a tight budget. Ubersuggest is still a free-to-use tool, offering an appropriate amount of information to understand basic SEO. Nevertheless, the difference between this tool and GKP is the provision of long-tail keywords. While considering the keywords’ saturation on the search engines, long-tail keywords are your best bet for ranking high on Google. And since it provides just that, Ubersuggest is probably your best option.
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KWfinder
If you’re looking for a tool that excels in several features other than keyword research, then this tool is for you. KWfinder gets widely hailed as a fantastic tool by many SEO experts. It provides a gateway to search-engine result page analysis alongside backlink analytical tools.
Initially, it is free-to-use for all users, and like other tools and platforms, the features are somewhat limited. Therefore, if the user requires KWfinder’s full capabilities, they might consider offering themselves a pricing package fitting their requirements.
When conducting keyword research, all you have to do is input the topic, and the tool will do the rest. KWfinder also helps the user recognize the difficulty of ranking with a specific keyword. Moreover, the tool seemingly provides several features like result trends, search volume, CPC/PPC difficulty, and SEO difficulty. KWfinder classifies the factors mentioned above, corresponding to a score assigned by the tool.
And though keyword research is the core feature of these tools, KWfinder is known and used for its search-engine result page analysis. The tool analyzes and displays the first result page of Google, presenting a ranking for all websites using the required keyword.
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BuzzSumo
Although BuzzSumo’s name is often mistaken for contacts and influencers, the said tool focuses explicitly on keyword research. With a continuous flow of updates and features, BuzzSumo has now introduced a new function called the Question Analyzer. It targets the questions queried by people all over the world-wide-web. Hence, if you are looking for a platform that provides you the data on queries asked by the millions, look no further.
With BuzzSumo, the user can get past the mainstream questions, thus, digging into the target topics. The tool primarily targets websites with a forum-like system, such as Reddit, Amazon, and Quora. BuzzSumo also comes in handy for determining the flow of content you should target. Summing it up, the Question Analyzer is a vital tool for understanding a customer’s needs, thus, living up to those expectations.
Conclusion
SEO researchers often rely solely on one tool for keyword research. And while that may work for them, it is vital to incorporate other techniques in the projects. While the big picture is attainable, the minor details are what make the content unique and distinct.
Thus, skyrocketing the ranking of your website. A broad toolset is also targetable, allowing you the opportunity to explore other features. Not only will this boost your work, but it will also help diversify your skillset. Alas, these tools mentioned above are likely to help you through your journey of ranking high on Google’s search engine.