As a business owner, you must know the importance of having a strong customer relationship and how this improves customer retention. This is possible due to the emotional connection that is established between your brand and your clients.
If you are looking to establish an effective way of reaching out to your clients, the best way to do this is by developing and maintaining an online community.
Through the online community, you get to interact with your clients, encourage questions and discussions much more regularly. Over time, this online community will grow gradually, and this translates to increased referrals, leads, and upsells.
Nevertheless, success in the online community is not an easy and straightforward endeavor. Because of this, you need to hire one of the best PR Service for small businesses to ensure that this community grows.
In this article, you will be taken through different ways in which this gets done, thereby increasing your online presence.
Establish your goals and how you intend to monitor your progress.
The first thing you need to do when looking to introduce your business to the online community is to understand your short-term and long-term business goals.
In your journey to grow and build your company’s online presence, you need to evaluate how each effort you put online helps you get closer to achieving your target. Therefore, you should make sure to write down what your business objectives are and refer to them from time to time to track and measure your progress. By doing this, you will be taking each step closer to your goals.
It is also recommended that you monitor your progress at least once each month to verify that things are going according to plan. If you do this, you will be better able to know whether the actions you take are leading to positive results or not. If not, you can take immediate corrective action.
Start by offering unique and useful or valuable content.
You should make sure to always provide your online community with content that is of consistently exceptional quality. To do this, you should try and think like your consumers and know the information that they find useful. Several questions that must be answered include:
- What is the best way to organize information into easy-to-navigate classifications?
- Which of the often asked questions will you provide your customers?
- When is a video a better option to educate your customers?
It is also essential to come up with content that remains useful throughout the customer’s lifecycle. This ranges from content on how to get started to information that helps users to become power users and enjoy more value over time.
Observe the performance of each initial content that you offer, and then perfect this as you continue to learn. In case your content fails to win the appeal of your customers, then you should immediately try and find content that will ensure that they will return to your website again and again.
Sign up to a social media platform.
Social media has revolutionized the business world and, for any company that wants to be taken seriously, improving its online presence is not an option but a must. The best way to connect with online communities is by creating an account with popular social media platforms such as Facebook and Twitter, where signing up is free. Like many businesses, you can take advantage of these platforms and connect to an even larger pool of potential customers.
The value of your online community depends on its members. Thus, you need to encourage your network to connect and share so as to turn your online community into a place to share ideas instead of a group established by your business.
If your community is providing its members with value, then they will most certainly engage in discussions and become even more involved. You can also organize mixers or meet-ups if your online community is massive. This allows the community members to interact with persons working in your organization as well as engage in one-on-one talks with other customers.
Identify the community’s key stakeholders.
Once you have established the primary reason for forming the online community, proceed to pinpoint the stakeholders. There are three types of major stakeholders:
- Those managing the online community: For the external-facing communities, the vital group of stakeholders includes those who provide customer support, marketing, and the community manager. This composition is very different when dealing with internal communities.
- Those affected by the community: This involves marketing, particularly if your online community is of the external-facing type. If there is community feedback, you may also include product management.
- Upper management: This is the group of stakeholders that takes responsibility for the community and everyone affected by it. This may include the CMO who supervises digital experiences or an executive such as the operations manager.
How you introduce your business to the online community determines the company’s success in winning potential clients. To better utilize the opportunities here, you can hire a reliable PR service firm to guarantee your business success in an increasingly competitive market.