A digital web product, such as a website, can add value to your business and meet the expectations of customers. They’re able to communicate through the app, inquiring about products or services, among other things. If you’re prepared to take your company to the next level, transform your business into a brand by developing a software product.
Forget all about your second thoughts and understand this is the right call to make. Besides facilitating communication, a website can increase visibility and, most importantly, provide a competitive benefit.
If you’ve ever been involved in the process of developing an online platform, you understand the paramount importance of a working prototype. The preliminary visual mockup highlights the digital product’s functionality and makes it possible for developers to identify potential flaws and act accordingly.
User testing the prototype is necessary to validate design ideas and increase user satisfaction. Basically, you can get a good idea of how users interact with your digital product before it goes live. Unfortunately, mistakes can be made along the way. In this article, we’ll enumerate the most common mistakes made when user testing prototypes.
Not recruiting enough participants
For effective prototype user testing, you need participants that have the same qualities as early software adopters and early majority personas. Usability testing should always be carried out with real users’ data. Functional or performance testing should be assigned to a team that doesn’t have too many details about the project’s objective, relying exclusively on the test scripts.
Finding and recruiting participants is the most challenging part, especially if you’re not targeting a specific niche audience. If you recruit the wrong test participants, the results won’t translate into something you can use. More often than not, organizations outsource the task of recruiting participants to a specialist firm.
The question now is: What is the ideal number of user testers? Sorry to disappoint you, but there is no magic number. To find out how many testers you need, calculate the probability of uncovering an issue. If you have a small project with a couple of lines of code, 5 user testers are enough.
In reverse, if you’re testing the functionality of a massive application, you might need more than that. Your project is a unique case, though, and the rules may not apply. Carefully analyze each aspect and pay attention to the changes, as well as the risks they can incur. If this problem is giving you a headache, it’s better to seek professional help.
Having too many tasks and questions
Usability tests can be carried out throughout the day. You can find out what part/parts of your design frustrates/frustrate people and implement changes ahead of time. Strategic questions can provide invaluable insights into the minds of testers. You can obtain a great deal of information and ensure that time and money aren’t wasted.
You’ll gather quantifiable results, which are better than broad statements. It goes without saying that you shouldn’t include too many tasks and questions. The best outcomes are generated by 5 tasks and 7 questions. At present, things are done differently. To be more precise, nobody works without a clear focus in mind.
You can have more tasks and questions, yet it’s not recommended to overwhelm participants. What you’re aiming for is a high completion rate of your tests. Offering incentives is a good way to make sure that participants stick around for a longer period of time and they will finalize more tasks and answer more questions. It’s a good idea to run several tests as opposed to carrying out a big study.
Avoid the temptation of increasing the number of testers in a specific time period. Keep in mind that you’re dealing with people and, to obtain actionable feedback, it’s necessary to act with caution. Refrain from lying about the number of tasks and questions.
Not taking into account external influences
Let’s say that usability testing is undertaken by professionals, who are up for the job, in a controlled environment that is designed to yield the best results. Regardless of when the testing sessions are conducted, several factors can interfere and impact your activity, of which mention can be made of noise and interruptions. The good news is that the experts prepare ahead of time and can manage any issues that might arise.
They immediately notice if people have issues or get stuck when deploying the online platform. You’ll know which parts of the website need to be tweaked. Needless to say, the turnaround is fast and reporting insightful. If your digital product meets the specifications mentioned in the development documentation, that’s even better.
Failing to inform participants that the prototype is low fidelity
Attention needs to be paid to the fact that a prototype is different from a finite product. The prototype constantly requires revision; the focus is on the concept, less attention is paid to insignificant components. It has a script that enables the person testing it to change the outcome.
The aim of the prototype is to communicate an idea, while the final product is meant to be used. Usability testing is carried out at all stages of the development process, preferably sooner rather than later. The fact is that the prototype represents a preliminary model – it’s the beta version. Most importantly, the digital product isn’t complete.
Testers may not be aware of the fact that the prototype is low fidelity. In other words, they might be harboring the wrong expectations. Clearly explain that the prototype is different from the live product. Work still needs to be done before launching the website. By providing this kind of information, you’re making it easier for participants to concentrate on what they have to do and avoid being distracted by other elements.
As for you, you can introduce an exciting, innovative digital product to the market. Don’t rush to release the digital product until you’re quite positive that it’s flawless. You can validate your hypotheses through user testing and trump negative opinions.