The rise of social media has completely changed the way many people run their businesses. However, some industries may think that social media isn’t a good fit for their clientele.
In reality, there is a space out there for every niche. As a lawyer, it’s important to stay on top of current trends, rather than sticking to the old-school ways, if you want to stay ahead of the game.
Here are three key social media tips to help boost your social media presence and generate more leads.
- Choose The Right Platforms
Before you start signing up for every social media platform out there, you want to consider your target audience. People are already having conversations online about your specific niche. The goal is to find where these people are virtually hanging out.
LinkedIn is a great platform for professionals such as lawyers. You can connect with other business-minded people if you focus on corporate law or have a place to network with other lawyers.
While it’s in some way a means of going against your competition, building your network is incredibly important because it can help bring in new clients.
If your focus is working as a personal injury lawyer and you connect with a lawyer who focuses on elderly law, they may have potential clients that would be better suited for you and vice versa.
But there are several other platforms out there that can help your business thrive, too. TikTok has become one of the world’s most popular social media channels and has over 1 billion users as of 2022.
Utilizing this platform to create quality video content can help build authority, which creates trust with potential clients.
You might be wondering how TikTok could be a good fit when so many of the users are in their teenage and young adult years. But you’d be surprised to learn that more adults are turning to this platform.
A recent study showed that 21.7% of TikTok’s active users in the United States are between the ages of 30 and 39; 20.3% of TikTok’s active users in the U.S. are between the ages of 40 and 49.
Again, it’s about understanding your specific audience and learning where they are currently spending time scrolling.
- Identify Your Goals
Most people go into their social media plan without identifying their goals. They blindly start posting content and gain nothing to generate revenue in return. Having a clear set of goals will help determine your direction.
Some goals could include:
- Generating more leads
- Building brand awareness
- Improving your authority in your line of business
- Increasing your website traffic
Once you have a general goal, you’ll want to get more specific. Have certain numbers in mind, such as:
- Generating 20 new leads by the end of Q1 through Instagram
- Building brand awareness by increasing your TikTok following by 1,000 in one month
- Improve your authority with the legal community by growing your LinkedIn community by 100 connections with personalized messages
- Increase your website traffic by 10,000 unique viewers by the end of Q2
The more specific you are, the better off you’ll be in creating a solidified plan of action to obtain these goals.
- Create a Content Calendar
Consistency is key when it comes to utilizing social media successfully. People are more prone to trust someone consistent rather than someone who only shows up occasionally. This means you’ll want to create a social media schedule.
Some people say you should post every single day. But it’s important to be realistic with your content schedule.
If you try to post every single day but don’t have time because you’re running a business, you won’t show up successfully. Instead, try dedicating three days a week to posting and engaging online.
We always recommend utilizing some sort of scheduling platform that allows you to automate your posts. This way, you only have to spend one day throughout the month focused on creating and scheduling content.
The rest of the time is an opportunity to properly engage with your customers online and build authentic relationships. In turn, these relationships can turn into paying clients.
While there is much more to social media for lawyers than these three tips, these are key elements that can help build the foundation to set you up for success.
A great piece of advice is to take a look at your competition. See what they’re doing on their channels. Take note of what they’re doing well and what could be improved on through your platforms.